Track the ROI of Your Social Media Campaigns

Track the ROI of Your Social Media Campaigns

We track everything! Especially when it comes to Social Media Campaigns! Why? Because how could you otherwise prove that all this crazy web stuff and social media is worth it? Well, this infographic by the wonderful people at kissmetrics will break it down for you. What if you could know that for every $1 you invest in Facebook pages, Twitter accounts, etc., you are pulling back $10? Which would be awesome and would prove once and for all that social media campaigns are worth it! Here’s how we connect the dots between … [Read more...]

WordPress 3.5 has arrived – Codename “Elvin”

It's official! On December 11, 2012, WordPress Version 3.5, has been released to the public. Code name: Elvin Jones Its time to update to take advantage of the great new features and the polished new interface. Get the update at WordPress.org or download it within your admin area to start diving in! Make sure to do a backup first.   WordPress 3.5 Highlights New Media Manager This update is huge and has been needed for a while. It is a joy to work with the new media manager and its definitely more clean and … [Read more...]

5 Best SEO Practices for Content Marketers

seo-content-marketing

Content strategy is the way to get found on the web today and many people seem to forget this or they simply ignore SEO along the way. Below are 5 best practices to make sure on your the right track. Create content that people will have an incentive to share. Do keyword research, so you don’t waste effort writing about things people don’t care about. Put all your content on the same domain/subdomain. (e.g. don't use blog.mysite.com, use mysite.com/blog) Stand for something, and write about it. People don't buy … [Read more...]

WordPress 3.5 is almost here!

wordpress

WordPress 3.5 will be ready in just a few short weeks! December 5 is the official release for WordPress 3.5. So what can you expect? Cleaner interface: the beta looks great and everything seems simplier and cleaner all around Media Library Overhaul:  Cleaner to start the media library now has infinite scroll, drag and drop images and a new easier to find button which clients will love! Appearance: A simplified welcome screen. A new color picker. And the all-HiDPI (retina display) dashboard. Accessibility: Keyboard … [Read more...]

Infographic – Email on your mobile

mobile email ipad

Its no surprise that most people do check their email on their mobiles or tablets. I know I do it every time I have to wait for anything or when I am traveling! Mobile is becoming one of the leading ways your message is received by people, your clients and future customers. Responsive design is the key to making sure your next marketing campaign is successful across all devices! Check out the infographic below from returnpath.net about how users view your messages. The study found: Where and when subscribers are … [Read more...]