INFOGRAPHIC – How Inbound Marketing Works, From Start to Finish

Hubspot is the leader of inbound marketing articles, how to’s, infographics and internet marketing guides. Today they have released the “How Inbound Works! – Infographic” which analyzes the 5 steps to website success!

  1. Step 1: Create & Maintain a powerful website! (WordPress!)
  2. Step 2: Generate more traffic – Enter in Blogging, Social Media, SEO & PPC
  3. Step 3: Convert Traffic To Leads – Landing Pages, Call to Actions, Compelling forms/captures
  4. Step 4: Convert leads into sales – Lead segments, nurturing, email marketing and CRMs
  5. Step 5: Measure everything from Traffic to leads, Cost per lead, Leads to customers, and the cost per customer!
  6. Bonus Step 6: Rinse and Repeat!

Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It’s no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.

Luckily, our friends over at inbound marketing agency IMPACT Branding & Design recently pulled together an infographic that helps inbound marketers understand the entire inbound process from start to finish — from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel. Well done, IMPACT, you captured the inbound process beautifully!

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Do you use inbound marketing tactics to gain more clients? Let us know in the comments!

John Bunka - Simplex Studios

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