A short interview with Chris Brogan!
- Get a website and establish yourself online.
Brogan said 60% of U.S. businesses are not online in any fashion — a huge mistake in an age in which most people rely heavily on search engines to find information about businesses
- Invest in modernized Web design that’s optimized for search.
Many businesses are still relying on techniques from the 1990s, including Adobe Flash — which isn’t recognized in Google’s search algorithms.
- Facebook doesn’t constitute an online presence.
Brogan compared businesses that rely on Facebook pages as their “website” to people who would call a hotel room their “home.” Like a hotel, Facebook doesn’t allow the complete customization you would find in your home — plus, it can kick you out whenever it wants. Facebook is where you congregate fans and reach out to them, but a website is where you establish your identity, Brogan said.
Great info! Short and sweet, what do you think?
John Bunka at Simplex Studios
We provide website design, website help, and marketing consulting for business.
Located in beautiful Colorado Springs, CO.
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