Klout adds big improvements and tanks scores in the social media world

Update: Klout is now Lithium and we no longer use it.

Klout.com updated their scoring system today and the majority of users have seen a huge dive down in their overall scores. Klout has noted that more users will see the score go up but the Twitter stream seems to be full of just the opposite. Simplex Studios took a huge dive into the 20s and rebuilding up to 50 will be interesting.

Check us out on Klout at http://klout.com/#/SimplexStudios to see how we compare.

From the source:

via Klout.com

Today we’re releasing a new scoring model with insights to help you understand changes in your influence. This project represents the biggest step forward in accuracy, transparency and our technology in Klout’s history. Joe shared the full vision behind these changes in his post last week.


Influence is the ability to drive action and is based on quality, not quantity. When someone engages with your content, we assess that action in the context of the person’s own activity. These principles form the basis of our PeopleRank algorithm which determines your Score based on:


  • how many people you influence,
  • how much you influence them and
  • how influential they are.


How will this affect my Score?


A majority of users will see their Scores stay the same or go up but some users will see a drop. In fact, some of our Scores here at the Klout HQ will drop — our goal is accuracy above all else. We believe our users will be pleased with the improvements we’ve made. Below is a distribution of the Score changes. You’ll note large decreases in Score are rare.


Did your Klout score change with this update? What do you think of the new scoring system?


John Bunka - Simplex Studios

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